Advertising on Fuzzfaced
Fuzzfaced.net guarantees approximately 30,000 subscribers and 125,000 page views per month (data collected between 1 January 2021 and 20 June 2021), exclusively referring to an audience from the electric guitars and musical instruments sector.
There are numerous sites that link back to Fuzzfaced, mostly within the field of musical instruments such as Strat-talk, Squier-talk, The Gear Page and Guitarmaniacs. Fender’s customer service has also recently suggested Fuzzfaced as a site containing a large amount of information.
There have also been frequent views on Facebook, as Fuzzfaced manages both Stratocaster Club Italia (over 15,000 subscribers), and Stratocaster Owners group (international, over 52,000 subscribers).
Subscribers are almost exclusively male (85%) and approximately 25% of the audience is in Italy while the rest are mostly from the United States and Europe, since Fuzzfaced is written in both Italian and English.
The contents of the website, so detailed and aimed at a specific audience, guarantee lengthy views on the pages.
Fuzzfaced is often among the top positions on web research regarding the world of Stratocaster and Fender and can therefore be useful in promoting musical instrument shops, guitar, amplifiers or pedals producers. For further information and details about our audience and strategic planning, please contact us using the ‘contact us’ form.
There are numerous sites that link back to Fuzzfaced, mostly within the field of musical instruments such as Strat-talk, Squier-talk, The Gear Page and Guitarmaniacs. Fender’s customer service has also recently suggested Fuzzfaced as a site containing a large amount of information.
There have also been frequent views on Facebook, as Fuzzfaced manages both Stratocaster Club Italia (over 15,000 subscribers), and Stratocaster Owners group (international, over 52,000 subscribers).
Subscribers are almost exclusively male (85%) and approximately 25% of the audience is in Italy while the rest are mostly from the United States and Europe, since Fuzzfaced is written in both Italian and English.
The contents of the website, so detailed and aimed at a specific audience, guarantee lengthy views on the pages.
Fuzzfaced is often among the top positions on web research regarding the world of Stratocaster and Fender and can therefore be useful in promoting musical instrument shops, guitar, amplifiers or pedals producers. For further information and details about our audience and strategic planning, please contact us using the ‘contact us’ form.
AVAILABLE FORMATS
LEADERBOARD HOME PAGE (ITALIAN OR ENGLISH)
Dimensions: 728×90 pixel.
Positioned just below the Home Page header in Italian (or English). In order to ensure visibility, the user has to scroll only lightly down the page but as it is so high up on the home page, before the contents, a very high visibility is assured.
There will be two banners in this position that will alternate on rotation, therefore visualization is 50% for each language. The client can decide whether to buy both banners.
BANNER HOME PAGE (ITALIAN OR ENGLISH)
Dimensions: 720x300 pixel.
Positioned on the home page under the banners that link to the main pages of the site, before the News. With respect to the previous ones, there is less visibility as the user needs to scroll further on the page, but it has a bigger impact because it is bigger.
There are four banners in this position that alternate in rotation, therefore visibility is at 25% for each language. The client can decide the number of banners to buy from those available.
VIDEO HOME PAGE
There are two video positions available to put on the home page next to the News section. The title of the video, eg., “Review Video of the pedal xxx,” can be put under the video. The client can decide to buy both positions or just one for each language.
HEADER
Dimension: 728×90 pixel
These adverts can be placed under the header on any page on the site. Unlike those on the home page, they will be visible without having to scroll. At the moment these are the pages they are on:
The second page is only available in English and has a majority of international clicks, but is regularly visited by Italian subscribers. For the other pages, there are both Italian and English versions.
There are two banners on each page in this position, that alternate by rotating, therefore visibility is 50% for each language. The client can decide to buy both banners available for both languages.
On request this type of banner can be evaluated for other pages.
FOOTER
Dimensions: 960x280 pixel, but the classical 728x90 and 720x90 banners can also be inserted.
The position is a little penalizing but it will be viewed on all the pages of the site regardless of the language.
POP-UP
Maximum image dimensions: 400x500 pixel
Apart from a button that when clicked links the Fuzzfaced user to any of the client’s pages, the pop-up has an image and a short text.
The pop-up appears once a month per user from the moment in which at least 50% of the page is scrolled, regardless of the users language, therefore a text in English is advisable.
REVIEWS
Fuzzfaced gives the possibility to permanently have a whole page dedicated to the client, with reviews and video, that will be added to the Shop section.
IN-ARTICLE
These are banners that can be inserted within the most important pages of the site, in the central part, therefore, neither under the header nor in the footer. The pages can be grouped into 6 main sections:
The pages in the "Stratocaster: Specs and Series" section represent at least 70% of the site, therefore visibility of the banner is extremely high. The banners are positioned under the first group of images on the page, but can also be found above the first group of images. Pages regarding the specifics of the “Standard” Stratocaster pre-CBS, are excluded.
Depending on the group of pages selected, the In-Article banners available in rotation are 2 or 4, therefore visibility of each banner is 25%.
The client can decide to buy more than one banner among those available.
Dimensions: 728×90 pixel.
Positioned just below the Home Page header in Italian (or English). In order to ensure visibility, the user has to scroll only lightly down the page but as it is so high up on the home page, before the contents, a very high visibility is assured.
There will be two banners in this position that will alternate on rotation, therefore visualization is 50% for each language. The client can decide whether to buy both banners.
BANNER HOME PAGE (ITALIAN OR ENGLISH)
Dimensions: 720x300 pixel.
Positioned on the home page under the banners that link to the main pages of the site, before the News. With respect to the previous ones, there is less visibility as the user needs to scroll further on the page, but it has a bigger impact because it is bigger.
There are four banners in this position that alternate in rotation, therefore visibility is at 25% for each language. The client can decide the number of banners to buy from those available.
VIDEO HOME PAGE
There are two video positions available to put on the home page next to the News section. The title of the video, eg., “Review Video of the pedal xxx,” can be put under the video. The client can decide to buy both positions or just one for each language.
HEADER
Dimension: 728×90 pixel
These adverts can be placed under the header on any page on the site. Unlike those on the home page, they will be visible without having to scroll. At the moment these are the pages they are on:
- Stratocaster (pages present in both Italian and English)
- Stratocaster: models and specifics (only English)
- History of the Stratocaster (pages present in both Italian and English)
- Evolution of the Stratocaster (pages present in both Italian and English)
- Les Paul (pages present in both Italian and English)
The second page is only available in English and has a majority of international clicks, but is regularly visited by Italian subscribers. For the other pages, there are both Italian and English versions.
There are two banners on each page in this position, that alternate by rotating, therefore visibility is 50% for each language. The client can decide to buy both banners available for both languages.
On request this type of banner can be evaluated for other pages.
FOOTER
Dimensions: 960x280 pixel, but the classical 728x90 and 720x90 banners can also be inserted.
The position is a little penalizing but it will be viewed on all the pages of the site regardless of the language.
POP-UP
Maximum image dimensions: 400x500 pixel
Apart from a button that when clicked links the Fuzzfaced user to any of the client’s pages, the pop-up has an image and a short text.
The pop-up appears once a month per user from the moment in which at least 50% of the page is scrolled, regardless of the users language, therefore a text in English is advisable.
REVIEWS
Fuzzfaced gives the possibility to permanently have a whole page dedicated to the client, with reviews and video, that will be added to the Shop section.
IN-ARTICLE
These are banners that can be inserted within the most important pages of the site, in the central part, therefore, neither under the header nor in the footer. The pages can be grouped into 6 main sections:
- History of the Stratocaster
- Evolution of the Stratocaster
- Stratocaster: Specs and Series
- History of the Les Paul
- History of the Marshall
- History of the Celestion
The pages in the "Stratocaster: Specs and Series" section represent at least 70% of the site, therefore visibility of the banner is extremely high. The banners are positioned under the first group of images on the page, but can also be found above the first group of images. Pages regarding the specifics of the “Standard” Stratocaster pre-CBS, are excluded.
Depending on the group of pages selected, the In-Article banners available in rotation are 2 or 4, therefore visibility of each banner is 25%.
The client can decide to buy more than one banner among those available.
