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Fender Stratocaster advertisements

Stratocaster Adverts
Italiano
English
In this post, we take a look at some of the best Stratocaster advertisements of all time. From the classic “black and white” ads of the 1950s and 1960s, to the more modern and colorful ads of the 1980s and 1990s, these ads showcase the Stratocaster in all its glory.

"You won't part with yours either" Series by Bob Perine

The success of the Fender brand was determined by several factors: the undisputed quality of his instruments, a valid and large distribution/sale network, and, above all, a series of innovative advertising campaigns and elegant catalogs - in comparison, those of the competitors in the early 1950s were dull, conservative and insignificant. The new entry Fender could afford more audacious and colorful ads. In a period in which musical instrument companies aimed at austerity, the campaign started in 1957 by the agency Perine/Jacoby in Los Angeles, centered on the young, creative and progressive nature of its instruments, was a great success. Bob Perine immediately identified the segment of the population to which the ads were to be destined and proposed the slogan "You won't part with yours either", largely used in the 50s and 60s and rediscovered many years later.
1957 you won't part with yours either
1957 - Car
1958 you won't part with yours either - marine
1958 - Skuba
You won't part with yours either Skater Boy
Skater boy
You won't part with yours either
Car
You won't part with yours either airplane
Airplane
you won't part with yours either - Tank
Tank
1995 Fender Guitars Guitar Player USA
"You won't part with yours either" advert reissued on Guitar Player USA, 1995
"You won't part with yours either" advert reissued on Fender Frontline, 1995 ca.
2014 you won't part with yours either 2014 60th anniversary
To celebrate the 60th anniversary of the Stratocaster in 2014, Fender presented a new advert "you won't part with yours either" Series

"Wherever you go, you'll find Fender" by Dave Mullen

Similar to Bob Perine's historic "You won't part with yours either", these new Fender Ads were developed by Dave Mullen in 2006.
2006 Wherever you go, you'll find Fender ads
Wherever you go, you'll find Fender ads
Wherever you go, you'll find Fender ads

The sounds that create legends

"The sound that creates legends" motto appeared for the fist time in conjunction with the presentation of the Vintage Series in 1982. In 1998 Fender "reissued" it for a series of ads made as a tribute to four guitarists who achieved success with their Stratocasters: Jimi Hendrix, Stevie Ray Vaughan, Eric Clapton and Jeff Beck.
The sounds that create legends Hendrix
Jimi Hendrix
The sounds that create legends SRV
SRV
The sounds that create legends Clapton
Eric Clapton
The sounds that create legends Beck
Jeff Beck

Artist advert & Signature Series

From the 80s onwards, new, very colorful advertisements appeared on Frontlines or other magazines, depicting famous guitarists holding their signature or another Stratocasters.
Signature Series Frontline advert
Signature Series Frontline advert
Signature Series, Blues Power b
Signature Series, "Blues Power" advert
1988 - Robert Cray
1988 - Robert Cray
Eric Clapton Signature,
Eric Clapton Signature, "Forever Man"
1997 Jimi Hendrix Stratocaster
1997 Jimi Hendrix Stratocaster
2003 Jimi Hendrix Woodstock Stratocaster
2003 - Jimi Hendrix Woodstock Stratocaster
2015 - Jimi Hendrix Stratocaster
2015 - Jimi Hendrix Stratocaster
2018 - Voodoo Child Stratcaster
2018 - Voodoo Child Stratcaster
1989 Yngwie Malmsteen
1989 - Yngwie Malmsteen
1995 - Yngwie Malmsteen
1995 - Yngwie Malmsteen
1995 Yngwie Malmsteen
Yngwie Malmsteen
2006 - Yngwie Malmsteen, Fender 60th Anniversary
2006 - Yngwie Malmsteen, Fender 60th Anniversary
Stevie Ray Vaughan
Stevie Ray Vaughan
1997 - Jimmie Vaughan Tex Mex Stratocaster advert
1997 - Jimmie Vaughan Tex Mex Stratocaster advert
1997 - Dick Dale
1997 - Dick Dale
1998 Eric-Johnson American Standard Stratocaster
1998 - Eric Johnson and the American Standard Stratocaster
Brad Withford Fender advert: The Classic Rock Band
Brad Withford Fender advert: The Classic Rock Band
The fabulous Thunderbirds
The fabulous Thunderbirds
1997 - Lee Roy Parnell pubblicizza la Fender Hot Rodded Series
1997 - Lee Roy Parnell pubblicizza la Fender Hot Rodded Series
Welcome to Strat Country Advert
"Welcome to Strat Country" Advert
1988 - Greg Howe and the HM Series
1988 - Greg Howe and the HM Series
1988 - Greg Howe and the HM Series
1988 - Greg Howe and the HM Series
Sambora with his
Sambora with his "Custom" HRR Stratocaster
Richie Sambora, HRR Series advert
Richie Sambora, HRR Series advert
Advert of the 20 Custom Shop Hank Marvin Strats of 1990, equipped with Lace Sensors and MDB, later withdrawn because not authorized by Hank
Advert of the 20 Custom Shop Hank Marvin Strats of 1990, equipped with Lace Sensors and MDB, later withdrawn because not authorized by Hank
1991 - Hank Marvin advertises the Squier Stratocasters made in Korea
1991 - Hank Marvin advertises the Squier Stratocaster made in Korea
1993 - Squier Hank Marvin Stratocaster UK advert
1993 - Squier Hank Marvin Stratocaster UK advert
2000 - Hank Marvin Classic Stratocaster
2000 - Hank Marvin Classic Stratocaster
1996 - Hank Marvin Stratocaster, made in Japan
1996 - Hank Marvin Stratocaster, made in Japan
1998 - Hank Marvin 40th Anniversary Stratocaster
1998 - Hank Marvin 40th Anniversary Stratocaster
1996 - The Ventures Stratocaster advert
1996 - The Ventures Stratocaster advert
1997 - Hellecasters signature
1997 - Hellecasters signature
2006 - Jeff Beck, Fender 60th anniversary advert
2006 - Jeff Beck, Fender 60th anniversary advert
2006 - Pete Townshend, Fender 60th anniversary advert
2006 - Pete Townshend, Fender 60th anniversary advert
2017 - Pete Townshend Signature Stratocaster
2017 - Pete Townshend Signature Stratocaster
2006 - Buddy Guy at Guitar Center, Fender 60th anniversary advert
2006 - Buddy Guy at Guitar Center, Fender 60th anniversary advert
2005 - John Mayer Stratocaster
2005 - John Mayer Stratocaster
2005 - Eric Johnson Stratocaster
2005 - Eric Johnson Stratocaster
Foto
2017 - Ehsaan Noorani
2013 - Brownie Replica
2013 - Brownie Replica
2008 - Billy Corgan Stratocaster
2008 - Billy Corgan Stratocaster
2016 - The Edge Stratocaster
2016 - The Edge Stratocaster
2017 Robert Robertson Last Waltz Stratocaster
2017 - Robert Robertson Last Waltz Stratocaster
One of the very first advert of the Eric Clapton Stratocaster, Rolling Stone magazine.
One of the very first advert of the Eric Clapton Stratocaster, Rolling Stone magazine. "There really is only one Eric Clapton and there really is only one Fender" emphasizes the rebirth and rebranding of the new post-CBS Fender.
2005 - Mark Knopfler
2005 - Mark Knopfler Stratocaster

self-celebration Fender ads

Often Fender exalted its history or the characters and tools that made it famous. In addition to the adverts obviously concerned to Leo Fender or to the musicians who used these guitars, one from 1967 stands out, in the CBS era, in which a Fender employee climbs on a neck suspended between two boxes with the motto "We stand on our reputation". In fact, it refers to a famous photo (click on the AD to see it) in which Leo, probably around 1950, asked a Fender employee to stand on an Esquire neck without truss rod, to demonstrate the hardiness of his maple necks and above all the uselessness of the truss rods in his guitars! In fact, the first Esquire (with one or two pickups) of the early 1950s came out without a truss rod which then appeared during the summer of the same year when Leo was convinced that it was necessary to obtain a perfect and long-lasting setup of the neck...
Fender we stand on our reputation
1967 - We stand on our reputation
1971 - Fender: need we say more?
1971 - Fender: need we say more?
Fender: a portrait of success
Fender: a portrait of success
Fender - Quality Means Confidence
1963 - Quality Means Confidence
Leo Fender: This man started a revolution
Leo Fender: This man started a revolution
Immagine
1962 - The world's most talented guitarist prefer Fender
1955 advertisement Lawrence Welk & Buddy Merrill
1955 - Lawrence Welk & Buddy Merrill
1956 - Fender sales reps
1956 - Fender sales reps
1955 - Fender: fine electric Instruments
1955 - Fender: fine electric Instruments
1956  These top artists specify Fender
1956 - These top artists specify Fender
1957 - fender: smoother playing faster actoion
1957 - Fender: smoother playing faster action
Fender: speaking for cats everywhere
Fender: speaking for cats everywhere
Garage band with Fender
Garage band with Fender
2014 Fender Stratocaster 60th Anniversary Advertising
2014 - Fender Stratocaster 60th Anniversary Advertising
Fender: Fine electric instruments
Fender: Fine electric instruments
Maybe it's not Viagra you need by Jerlov & Company advertising agency for Fender in Sweden
2000 - "Maybe it's not Viagra you need" by Jerlov & Company advertising agency for Fender in Sweden
The most dangerous predator known to a woman by Jerlov & Company advertising agency for Fender Scandinavia in Sweden
2002 - "The most dangerous predator known to a woman" by Jerlov & Company advertising agency for Fender Scandinavia in Sweden
2014 -  Fender 60th anniversary '54 American Vintage Strat ad
2014 - Fender 60th anniversary '54 American Vintage Strat ad
Fender: Fine electric instruments
Fender: fine electric instruments
Fender ad
"Self expression never says 'turn it down'"

Other CBS era adverts

In the 70s, the Fender led by CBS inaugurated a series of very colorful advertisements with very immediate mottos, and another evidently inspired by Disney.
1973 - The world favourite flying machine
1973 - The world favourite flying machine
1974 - You get there faster on a Fender
1974 - You get there faster on a Fender
1976 - Alice in the Fenderland
1976 - Alice in the Fenderland
1977-78 business Machine
In this advert, appeared between 1977 and 1978, the men of the Fender research and development department presented an hardtail Stratocaster in the natural finish with black plastics, a very fashionable combination in the late 70s.
1979 25th anniversary Stratocaster
1979 - 25th anniversary Stratocaster
1980 - The Strat ad
1980 - The Strat ad

Vintage & Vintage Hot Rodded Ads

1982 - The sounds that create legends
1982 - The sound that creates legends
1995 - Time Travelers
1995 - Time Travelers
Time Machine Series, Closet Classic Finish, advert
Time Machine Series, Closet Classic Finish, advert
American Vintage Series advert
American Vintage Series advert
'62 Vintage Hot Road Stratocaster ad
'62 Vintage Hot Road Stratocaster ad
'57 Vintage Hot Road Stratocaster ad
'57 Vintage Hot Road Stratocaster ad
2004 - Anniversary 1954 Stratocaster: Ressurection advert by Jerlov & Company advertising agency for Fender in Sweden
2004 - Anniversary 1954 Stratocaster: Ressurection advert by Jerlov & Company advertising agency for Fender in Sweden
2011 - Road Worn Series ad
2011 - Road Worn Series ad
The choice of every generation
The choice of every generation
2002 - Fender American Vintage Series '57 Stratocaster
2002 - Fender American Vintage Series '57 Stratocaster
1999 - Fender Classic Series advert
1999 - Fender Classic Series advert
Japanese '50 e '60 Reissues UK Advert
Japanese '50 e '60 Reissues UK Advert, 1995
Foto
2018 - Vintage Custom Series
2019 - Christone Kingfish and the Vintera Stratocasters
2019 - Christone Kingfish and the Vintera Stratocasters

Other pre-CBS Fender ads and the letter to dealers

The first leaflets depicting the Stratocaster were printed in April: the new guitar was showed for the first time in the May edition of the International Musician. In a letter to the dealers Fender stated that it was ready to supply them as early as April 15th.
1954 - Letter to dealers
1954 - Letter to dealers
Early Strat advertisement
Early Strat advertisement
1954 - Stratocaster ad, International Musician
1954 - Stratocaster ad, International Musician
1960 Advertisement for the Fender Stratocaster Guitar
1960 - The new Fender Stratocaster arrives in the United Kingdom after the end, in 1959, of the law prohibiting the import of US-made instruments in force since 1951

American Standard Series ads

Since its inception, the American Standard Stratocaster has been associated with the American flag to mark its origin. "Born in the USA", "Make the history", "Still the one" are among the mottos most used by Fender in its advertisements.
1987 - Fender American Standard Stratocaster advert
1987 - Fender American Standard Stratocaster advert
2008 - Make history black strat
2008 - Make history Black Strat
2008 - Make history
2008 - Make history
2012 - Fender American Standard Stratocaster - Still the one
2012 - Fender American Standard Stratocaster - Still the one
2002 - Fender American Series -  A better sounding, a better playing guitar
2002 - Fender American Series - A better sounding, a better playing guitar
2012 - American Standard Series - Still the one
2012 - American Standard Series - Still the one
2008 - Make History White Strat
2008 - Make History White Strat

Other Stratocasters

2004 Fender Strat 50th Ad
2004 - Limited ed. 1954 Stratocaster 50th anniversary
2004 - American Deluxe Stratocaster 50th Anniversary
2004 - American Deluxe Stratocaster 50th Anniversary
2012 - Fender Select Series Advert
2012 - Fender Select Series Advert
1997 - Collectors Edition Stratocaster
1997 - Collectors Edition Stratocaster
1993 - Special Edition Stratocaster
1993 - Special Edition Stratocaster
Custom Shop advert
Custom Shop advert
Diverging styles colliding in agreement
Diverging styles colliding in agreement
2019 - American Ultra advert
2019 - American Ultra advert
2019 - American Ultra teaser
2019 - American Ultra teaser
2016 - American Elite Series
2016 - American Elite Series
1989 - American Standard e Plus Series ad
1989 - American Standard and Plus Series ad
1996 - Lone Strat ad
1996 - Lone Strat ad
2010 - American Special Stratocaster Series
2010 - American Special Stratocaster Series
1999 - American Deluxe Series ad
1999 - American Deluxe Series ad
Highway One Stratocaster
Highway One Stratocaster
Highway One Series
Highway One Series
2018 - Strat Tele, Parallel Universe Series
2018 - Strat Tele, Parallel Universe Series
2007 - VG Stratocaster
2007 - VG Stratocaster
2014 Fender Stratocaster Deluxe Strat Plus
2014 - Fender Stratocaster Deluxe Strat Plus
2007 - VG Stratocaster
2007 - VG Stratocaster

Posters

Attack of the 50s Strat Girl
Attack of the 50s Strat Girl
Fender ad The source of Global Warming
The source of Global Warming
Absynthe Poster - fan made not original
Absynthe Poster - fan made not original

Playboy Covers

Plaboy, April 2003, Carmen Electra
Plaboy, April 2003, Carmen Electra
Samatha Fox, October 1996
Samatha Fox, October 1996
Samantha Fox, Sud Africa Edition,  October 1996
Samantha Fox, Sud Africa Edition, October 1996

OTHER VINTAGE fender advertisements

The very first Stratocaster advertisements showed the image of their endorsers. But it was not just a habit of the early Fender years: even later, Fender took advantage of the success of the guitarists who played his guitars, including Jimi Hendrix.
Mary Kaye, nicknamed the first woman of rock'n'roll, posed in 1956 for Fender catalog with a blonde Stratocaster with the gold-plated hardware passed into history with her name. Kaye, in reality, didn’t play the Stratocaster in that period: she’d only used it for few minutes for the 1956 Cha-Cha Cha Boom! making and for the advertising strongly wanted by Don Randall.

1956 - The Mary Kaye Trio uses Fender
The Beach Boys play Fender
Billy Carson uses Fender
Eddie Cletro says My Fender guitar is the greatest
Al Myers prefers Fender
Stash Clements prefers Fender
John Cucci prefers Fender
Alvino Rey uses Fender
Buddy Merrill uses only Fender
Charlie Raye Uses only Fender
Del Shannon Plays Fender
Thumbs Carllile prefers Fender
Jimi Hendrix plays Fender
Jimi Hendrix plays Fender Stratocaster
Jimi Hendrix plays Fender

OTHER SQUIER ADVERTISEMENTS

1992 - Korean Squier Stratocaster ad
1992 - Korean Squier Stratocaster ad
Squier Wayne's World Strat UK ad 1993
Squier Wayne's World Strat UK ad, 1993
1995 - Squier Strat Made in China
1995 - Squier Strat Made in China
1996 - Squier Strandard Stratocaster
1996 - Squier Strandard Stratocaster
Squier advert
Squier HM Strat
Squier HM Strat
Pro Tone Stratocaster ad
Pro Tone Stratocaster ad
2006 - Hello Kitty Strat advert
2006 - Hello Kitty Strat advert
Foto
Hello Kitty Strat advert
Squier Cool
Squier advert
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