The serial number of the Japanese Stratocasters made until 2017 was often stamped on the back of the neck, just above the neck plate, although some models had the serial number incorporated into the headstock decal or stamped on the neck plate.
All serial numbers used before 2011 had a prefix composed by one or two letters always followed by a “0”, with the exceptions of those that had “JV”, “SQ” and “E” prefix.
It’s important to bear in mind that “JV” is only the prefix of a serial number, not a model, and thus it indicates only the period of the issue. Therefore, not all JV guitars are the same and JV is not always synonymous with quality. Some JV Stratocasters were high-level guitars, others were entry-level.
All serial numbers used before 2011 had a prefix composed by one or two letters always followed by a “0”, with the exceptions of those that had “JV”, “SQ” and “E” prefix.
It’s important to bear in mind that “JV” is only the prefix of a serial number, not a model, and thus it indicates only the period of the issue. Therefore, not all JV guitars are the same and JV is not always synonymous with quality. Some JV Stratocasters were high-level guitars, others were entry-level.
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“JV” and “SQ” serial numbers were stamped on the neck plate. “A” serial number with the “Made in Japan” decal was usually stamped on the neck plate, whilst “A” number with the “Crafted in Japan” decal can be found on the back of the neck. “E”, “G”, “J”, “U” serial numbers were located either on the headstock or on the neck heel, depending on the model. Some models featured a serial number with a “T” prefix located in the front face of the headstock, others had a “T” serial number on the back of the headstock.
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A common mistake is dating a Japanese Stratocaster with “E” serial number from 1984-1987, as often reported. In fact, as suggested by Bill Alston, they were manufactured until 1989. Probably the 1984-1987 date might have come from one wrong source - most likely the "How can I find out when my Japanese-made instrument was manufactured?" page of the Fender website - and everyone since has copied it.
Until 1997, the serial number of these guitars was paired with the "Made in Japan" decal (period called MIJ Era). Between 1995 and 1997 Fender gradually shifted to the "Crafted in Japan" decal, paving the way for the CIJ Era.
However, this change was not due to the shift of production from a factory to another, as often reported. In fact, in the second half of the 1990s, Sam Sekihara, Managing Director of Fender Japan, approached Fujigen with the idea to change the “Made in Japan” decal with “Crafted in Japan” with the aim of giving a little boost to the image and setting their instruments apart from other Japanese instruments. At that time, Fender was increasing their orders to Fujigen and delays were starting to happen. The Fujigen Vice President, Mr. Ace, suggested bringing Dyna Gakki into the picture. This happened virtually at the same time as the Fender Japan idea to change the Made in Japan decal. Not by plan or design, just by chance. For a while both Fujigen, Dyna and Tokai manufactured the very first “Crafted in Japan” Fender guitars together.
Strangely, the serial number used on the “Standard” Stratocasters made since 1997 and intended for the Japanese market only, such as the ST-38, all characterized by a silverish CBS-style logo, had all a “MADE IN JAPAN” decal on the headstock, although they were built during the “Crafted in Japan” period!
Until 1997, the serial number of these guitars was paired with the "Made in Japan" decal (period called MIJ Era). Between 1995 and 1997 Fender gradually shifted to the "Crafted in Japan" decal, paving the way for the CIJ Era.
However, this change was not due to the shift of production from a factory to another, as often reported. In fact, in the second half of the 1990s, Sam Sekihara, Managing Director of Fender Japan, approached Fujigen with the idea to change the “Made in Japan” decal with “Crafted in Japan” with the aim of giving a little boost to the image and setting their instruments apart from other Japanese instruments. At that time, Fender was increasing their orders to Fujigen and delays were starting to happen. The Fujigen Vice President, Mr. Ace, suggested bringing Dyna Gakki into the picture. This happened virtually at the same time as the Fender Japan idea to change the Made in Japan decal. Not by plan or design, just by chance. For a while both Fujigen, Dyna and Tokai manufactured the very first “Crafted in Japan” Fender guitars together.
Strangely, the serial number used on the “Standard” Stratocasters made since 1997 and intended for the Japanese market only, such as the ST-38, all characterized by a silverish CBS-style logo, had all a “MADE IN JAPAN” decal on the headstock, although they were built during the “Crafted in Japan” period!
The ST38J was a Standard Stratocaster intended for the Japanese domestic market. Despite this guitar was manufactured only in 1998, during the "Crafted in Japan" era, it sported the "Made in Japan" decal on the headstock! Indeed, the "O" prefix in the "Crafted in Japan" era meant 1997-2000.
In 2011, a new serialization scheme, meant to indicate the year of the issue, was devised. New-style 10-digit code was introduced, with a basic “JD” prefix (which probably stood for “Japan Dyna”), followed by two numbers indicating the year and 6 digits in numerals for the identification of the guitar. During 2017, the “JD” serial number was moved from the back of the neck to the back of the headstock.
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Over the years, differerent fonts were used for the "Made in Japan" and "Crafted in Japan" decals. A few of them are pretty rare, like the "Made in Japan" handmade font. The serial number with the "V" prefix and the "Crafted in Japan" decal is rare, too.
MIJ Serial Numbers
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JV + 5 digits
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JV0xxxx April - July 1982
JV1xxxx August - October 1982 JV2xxxx October 1982 - January 1983 JV3xxxx January - March 1983 JV4xxxx March - May 1983 JV5xxxx May - June 1983 JV6xxxx June - August 1983 JV7xxxx August - October 1983 JV8xxxx October - December 1983 JV9xxxx December 1983 - circa February 1984 (export models only) |
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SQ + 5 digits
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1983 - 1984 (Made in Japan decal)
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E + 6 digits
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1984 - 1989 (Made in Japan decal)
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A0 + 5 digits
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1985 - 1986 (Made in Japan decal)
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B0 + 5 digits
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1985 - 1986 (Made in Japan decal)
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C0 + 5 digits
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1985 - 1986 (Made in Japan decal)
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F0 + 5 digits
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1986 - 1987 (Made in Japan decal)
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G0 + 5 digits
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1987 - 1988 (Made in Japan decal)
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H0 + 5 digits
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1988 - 1989 (Made in Japan decal)
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I0 + 5 digits
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1989 - 1990 (Made in Japan decal)
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J0 + 5 digits
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1989 - 1990 (Made in Japan decal)
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K0 + 5 digits
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1990 - 1991 (Made in Japan decal)
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L0 + 5 digits
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1991 - 1992 (Made in Japan decal)
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M0 + 5 digits
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1992 - 1993 (Made in Japan decal)
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N0 + 5 digits
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1993 - 1994 (Made in Japan decal); It was used in 1995-1996, too
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O0 + 5 digits
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1993 - 1994 (Made in Japan decal)
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P0 + 5 digits
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1993 - 1994 (Made in Japan decal)
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Q0 + 5 digits
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1993 - 1994 (Made in Japan decal)
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S0 + 5 digits
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1994 - 1995 (Made in Japan decal)
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T0 + 5 digits
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1994 - 1995 (Made in Japan decal)
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U0 + 5 digits
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1995 - 1996 (Made in Japan decal)
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N0 + 5 digits
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1995 - 1996 (Made in Japan decal); It was already used in 1993-1994
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V0 + 5 digits
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1996 - 1997 (Made in Japan decal)
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CIJ Serial Numbers* (*MIJ on Standard models)
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N0 + 5 digits
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1995 - 1996 (Crafted in Japan decal)
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V0 + 5 digits
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1996 - 1997 (Crafted in Japan decal)
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A0 + 5 digits
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1997 - 1998 (Crafted in Japan decal; Made in Japan on Standard Models)
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B0 + 5 digits
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1998 - 1999 (Crafted in Japan decal; Made in Japan on Standard Models)
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O0 + 5 digits
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1997 - 2000 (Crafted in Japan decal; Made in Japan on Standard Models)
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P0 + 5 digits
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1999 - 2002 (Crafted in Japan decal; Made in Japan on Standard Models)
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Q0 + 5 digits
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2002 - 2004 (Crafted in Japan decal; Made in Japan on Standard Models)
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R0 + 5 digits
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2004 - 2006 (Crafted in Japan decal; Made in Japan on Standard Models)
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S0 + 5 digits
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2006 - 2008 (Crafted in Japan decal; Made in Japan on Standard Models)
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T0 + 5 digits
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2007 - 2010 (Crafted in Japan decal; Made in Japan on Standard Models)
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MIJ Serial Numbers
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S0 + 5 digits
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2007 - 2008 (Made in Japan decal)
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T0 + 5 digits
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2008 - 2009 (Made in Japan decal)
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U0 + 5 digits
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2010-2011 (Made in Japan decal)
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JD11 + 6 digits
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2011 and a few in 2012 (Made in Japan decal)
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JD12 + 6 digits
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2012 and a few in 2013 (Made in Japan decal)
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JD13 + 6 digits
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2013 and a few in 2014 (Made in Japan decal)
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JD14 + 6 digits
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2014 and a few in 2015 (Made in Japan decal)
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JD15 + 6 digits
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2015 and a few in 2016 (Made in Japan decal)
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JD16 + 6 digits
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2016 and a few in 2017 (Made in Japan decal)
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And so on...
