FENDER CLASSIC SERIES
In 1999 the cheap made in Mexico Classic Series, destined to a success far beyond expectations, whose guitars reprised the main features of the '50s, '60s and '70s, took the place of the Japanese Collectables.
The '50s Stratocaster, '60s Stratocaster and '70s Stratocaster all had pickups in Alnico with staggered poles, vintage style bridges (also the '70s had bent steel saddles), 7.25" radius fretboards and vintage style frets. In addition, the '50s and '60s had a 4-bolt neck plate, small headstock with Spaghetti Logo, and the '70s, obviously, featured a 3-bolt neck plate, big headstock with Black CBS Logo and bullet truss rod. The '70s had an ash body, while the '50s and '60s had a poplar one until mid 2002, when it was replaced by alder (already used for the sunburst finish). In the summer of 2013 the polyester finished Classic Stratocaster was joined by the nitro finished '50s Stratocaster Lacquer and '60s Stratocaster Lacquer. |
Also in the Classic Series, like in other Mexican series, rosewood was replaced by pau ferro in mid 2017, as a consequence of the more restrictive rules imposed by CITES.
FENDER CLASSIC PLAYER SERIES
In 2006 Fender introduced the Classic Player '50s Stratocaster and the Classic Player '60s Stratocaster: this Mexican series, drawing from Custom shop know how, was inspired by the vintage Stratocasters, to which Fender added a pinch of modernity: larger frets, almost flat fretboard, and a 2-point bridge with vintage style saddles.
Original ’57/’62 single coils (central reverse wound/reverse polarity to reduce the hum) and vintage style locking tuners were used for the '50s. The '60s featured three Custom '69 Single-Coil Strat Pickups with Grey Bobbins; these pickups had the same specs and were fabricated using the same materials as the Custom Shop ’69 pickups, but weren’t built, like those, in the Custom Shop. The pickups of the first Classic Player ’60 were usually dated by hand and “AY” signed, but weren’t hand-wound by Abigail Ybarra. In both guitars the pickups were controlled through a special five-way switch that provided a combination neck/bridge in the position 4.
This series created a lot of confusion due to the neck plate’s engraving "Custom Shop Designed", which led many inexperienced guitarists to believe that they had in their hands a Custom Shop guitar... made in Mexico! Indeed the Classic Player Custom Shop existed (1998-2005), but it was a completely different guitar.
Original ’57/’62 single coils (central reverse wound/reverse polarity to reduce the hum) and vintage style locking tuners were used for the '50s. The '60s featured three Custom '69 Single-Coil Strat Pickups with Grey Bobbins; these pickups had the same specs and were fabricated using the same materials as the Custom Shop ’69 pickups, but weren’t built, like those, in the Custom Shop. The pickups of the first Classic Player ’60 were usually dated by hand and “AY” signed, but weren’t hand-wound by Abigail Ybarra. In both guitars the pickups were controlled through a special five-way switch that provided a combination neck/bridge in the position 4.
This series created a lot of confusion due to the neck plate’s engraving "Custom Shop Designed", which led many inexperienced guitarists to believe that they had in their hands a Custom Shop guitar... made in Mexico! Indeed the Classic Player Custom Shop existed (1998-2005), but it was a completely different guitar.
ROAD WORN SERIES
Always in the wake of the vintage, in 2009 Fender unveiled the Road Worn Series, composed of the Road Worn '50s and the Road Worn '60s Stratocaster, cheap versions of the “relic” custom shop counterparts, but well done anyway: nitrocellulose finish (without poly undercoat), 6105 frets, three Tex-Mex pickups and aged plastic. “Beaten, bruised and even burned,” as specified in the Fender catalog.
Between 2011 and 2012 Fender also made the Road Worn Player which, as the name says, were more player-friendly and closer to the needs of the guitarists. While maintaining a lived-in look, they had a flatter fretboard and a thinner neck. The HSS model featured two Texas Special single coils and a Seymour Duncan Pearly Gates Plus humbucker.
Between 2011 and 2012 Fender also made the Road Worn Player which, as the name says, were more player-friendly and closer to the needs of the guitarists. While maintaining a lived-in look, they had a flatter fretboard and a thinner neck. The HSS model featured two Texas Special single coils and a Seymour Duncan Pearly Gates Plus humbucker.
VINTERA and vintera ii SERIES
In the summer of 2019, the Vintera Series, whose name probably referred to the “vintage style for modern era” motto, took the place of the Classic and Classic Player ones, by entering the made in Mexico Stratocasters catalog with low-cost models that reprised the main features of the '50s, '60s and '70s, reproducing classic finishes and historically correct necks.
These guitars were joined by the Vintera Modified models, available in the '50s and '60s versions, closer to the needs of the guitarists thanks to the Modern “C” shaped neck, 9.5" radius fretboard and medium jumbo frets, to which were added new tone possibilities, such as the S-1 switch gave the option of activating the neck pickup in positions 1 and 2. |
Pickups had been redesigned by Tim Shaw to imitate the peculiar tone features of the respective reference periods, while those of the Modified versions had been changed to provide a higher output.
When Fender replaced the Classic and the Classic Player Series with the Vintera guitars at Summer NAMM 2019, relic'd Road Worn finishes were conspicuous by their absence. But it was only a matter of time before Fender announced these new Road Worn models under the Vintera banner.
The Vintera Road Worn '50s Stratocaster and Vintera Road Worn '60s Stratocaster, unveiled in August 2020 and available from 10 September, not only shared identical specs to the previous year's Vintera Series, but the new aged finishes, that added some vintage flair to each model, seemed to have been given an upgrade as well, thanks to the tasteful lacquer checking and more vintage-correct wear.
When Fender replaced the Classic and the Classic Player Series with the Vintera guitars at Summer NAMM 2019, relic'd Road Worn finishes were conspicuous by their absence. But it was only a matter of time before Fender announced these new Road Worn models under the Vintera banner.
The Vintera Road Worn '50s Stratocaster and Vintera Road Worn '60s Stratocaster, unveiled in August 2020 and available from 10 September, not only shared identical specs to the previous year's Vintera Series, but the new aged finishes, that added some vintage flair to each model, seemed to have been given an upgrade as well, thanks to the tasteful lacquer checking and more vintage-correct wear.
In September 2023, Fender officially launched the Vintera II Series, offering players a new assortment of vintage-inspired guitars and basses in a selection of new classic Fender finishes, and the return of rosewood fingerboards, which replaced the pau ferro equivalents on the previous Vintera lineup.
All of the series models featured new neck shapes, new vintage tall frets, revoiced pickups, and all-new models like the Bass VI, Tele Deluxe with Tremolo, and a maple-neck Mustang. |
Interestingly, new Vintera II instruments all featured a solid alder body, except the Thinline Telecaster which had a semi-hollow ash body, a feature that had been reserved for flagship models in recent years.
To launch the series, Fender released a full creative campaign which included a video series called “Best of the Decades,” as well as vintage-era-inspired artists vignettes. These videos featured a creative partnership of a contemporary player and a legendary artist covering iconic songs from the ‘50s, ‘60s & ‘70s.
Furthermore, Fender’s social channels revived their ongoing social series “History in a Hot Minute,” which featured a 60-second video that explored the history of their iconic instruments from decades past.
On 20th September, to celebrate the launch of the new Series, Fender revived London’s iconic Marquee Club – an iconic music venue first established in 1958 which played host to the likes of Jimi Hendrix, The Rolling Stones, The Sex Pistols, Genesis, and Jethro Tull – for one night only with an exclusive show attending Soft Play, Nova Twins, and Lambrini Girls. The event also featured a DJ set by Simone Marie of Primal Scream.
To launch the series, Fender released a full creative campaign which included a video series called “Best of the Decades,” as well as vintage-era-inspired artists vignettes. These videos featured a creative partnership of a contemporary player and a legendary artist covering iconic songs from the ‘50s, ‘60s & ‘70s.
Furthermore, Fender’s social channels revived their ongoing social series “History in a Hot Minute,” which featured a 60-second video that explored the history of their iconic instruments from decades past.
On 20th September, to celebrate the launch of the new Series, Fender revived London’s iconic Marquee Club – an iconic music venue first established in 1958 which played host to the likes of Jimi Hendrix, The Rolling Stones, The Sex Pistols, Genesis, and Jethro Tull – for one night only with an exclusive show attending Soft Play, Nova Twins, and Lambrini Girls. The event also featured a DJ set by Simone Marie of Primal Scream.
Antonio Calvosa