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History of the Stratocaster
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Master Design and Builder Select

Custom Shop Series
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English
The Master Design Stratocasters were guitars unveiled for the first time in 2004 and built in accordance with the specs of a Master Builder.  Made in extremely limited editions, they could be inspired by a Stratocaster of the past or could be hot-rodded guitars or simply exhibition models.  At least ten instruments were usually made by the same luthier that had conceived them.
The idea of the Master Designs came to Richard McDonald, who asked every guitarist he went to: “There's a guitar in your life, some Fender in your collection, or one that you had, or one that you always wanted to make that's special, just for you.  Go ahead and make it, in a very limited number of master builts.”
The Builder Selects, instead, were guitars similar to the Master Design ones, but they differed in that the instrument wasn’t designed by a Master Builder, but requested from the Master Builder by a dealer, by an artist, by Fender marketing sector or by the customer.
The first models of these series are described below.

Mark Kendrick Master Design '65 Stratocaster

Mark Kendrick '65 Stratocaster
2004 Frontline
Mark Kendrick was the first to respond positively to the “call” of Richard McDonald: “I've got a '65 Strat with a bound fingerboard and block inlays that I am crazy about.”  Why a ’65?  Because in that year Fender began to make the bound-neck available as a custom option, a feature until that moment exclusive of guitars like the high end Martins and Gibsons, but not of the Stratocasters.  Actually, only a few of these were requested and in 1968 the binding option left the catalog.
The ​​​Mark Kendrick '65 Stratocaster was a Lake Placid Blue over Olympic White guitar, Closet Classic aged, small headstock with Transition Logo, serial number “L”, one Texas Special at the bridge and two Fat '50s. 
​The Master Builder registered the specs on October 30, 2003 and the instrument was unveiled in 2004. 

Greg Fessler Master Design Sparkle Stratocaster

In 2006 it was the turn of the ​Greg Fessler Sparkle Stratocaster, made in one hundred master built and one hundred team built units.  “I happened to be looking through the "Galaxy of Strats" book and I saw this sparkle '64.  I thought it was a neat, flashy guitar, so I went with that and it turned out very well,” Greg remembers.  “I wanted my instrument to feel like an old friend, yet look like something with a bit more flash.”
As the name suggests, the finish of the guitar was Gold Sparkle and was furrowed by visible cracks that lightened the visual impact.  Greg considered his Stratocaster a vintage/modern hybrid, characterized by three types of pickups: Texas Special at the bridge, Fat ’50s reverse-wound, reverse polarity at the middle, and ’69 Strat at the neck.  It featured a rosewood round lam fretboard with frets and radius typical of the American Standard and a heavy relic hardware. 
Greg Fessler Sparkle Stratocaster, 2006 Fender Frontline
Greg Fessler Sparkle Stratocaster, 2006 Fender Frontline

John Cruz Builder Select 1962 Stratocaster Relic LTD

At the end of 2005 John Cruz unveiled his Builder Select ​1962 Stratocaster Relic LTD, made in limited edition of one hundred copies.  “The '60s era is my favorite with Strats,” the Master Builder remembers.  “I love the Sonic Blue color in '62, sonic is the lightest of the blues.  John English had done a couple and they turned out very well, so I thought I would do a heavier relic version.”  For this Stratocaster John chose a light alder body with a thin nitro Sonic Blue finish and a slab board fretboard, a mint green pickguard, pickups wounded by Abigail Ybarra and a S-1 switch. 
John Cruz Builder Select 1962 Stratocaster Relic LTD
John Cruz Builder Select 1962 Stratocaster Relic LTD (Guitar Giraffe)
Antonio Calvosa

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